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What We Do
Smart Revenue

What We Do

We each have a passion for smaller hotel groups and independent venues, and this has been the driving force to bring the 3 of us together under the umbrella of Smart Revenue. We love the challenge of starting from scratch, helping our clients to develop systems and procedures that suit their individual businesses.

We enjoy becoming part of the teams we work with, developing a rewarding relationship with them and are passionate about helping them succeed.



All our training is bespoke, shaped around some key criteria agreed during an initial meeting with you and your team.

Some of the areas we are asked to cover include:

  • The Sales Conversation – Enquiry Handling
  • Showround & Entertaining Skills
  • Revenue Capture
  • Correspondence Research and Sales Calls
  • Moments of Magic – Guest Service
  • Complaint Handling
  • PMS support and development of SOPs
    • RezLynx
    • Advanced C&B RezLynx
    • Opera
    • Kinetic (Kx)

All of our training is ‘sticky’. We start by sending each delegate a bespoke digital invite with an outline of the workshop and any preparatory work that they need to complete beforehand. All of the preparation work is fun and relevant and encourages your delegates to think about the areas to be covered.

In the lead up to the training we will contact each delegate individually to establish …

  • Their understanding of the preparatory work
  • What they are hoping to achieve from the training
  • What they are most looking forward to
  • Any concerns they have at this stage

During the training each delegate will complete their own action plan, leaving a copy with us. Over the next 2 weeks this is followed up with a call to see how each delegate is progressing and to coach them through any tricky areas.



One to one coaching is one of the most effective ways of creating change and can be conducted on or off the job, depending on the individual’s needs. If you feel your team would benefit from some personalised learning and development, then this is the ideal way to deliver it. It enables a flexible approach to skills development and helps to apply these skills in a “real-life” environment.

Coaching sessions involve working with the individual to look at specific areas of their role so that learning needs can be met. Sessions are very flexible and adapted on the spot based on the individual’s experience, skills and knowledge.

An action plan is then created so that objectives can be set that benefit the individual and the business. This approach results in improved morale and increased levels of motivation and productivity in the quickest possible time.

Coaching sessions are also a great way to reinforce group training; we can deliver coaching sessions as a follow-up for team members after they have attended a workshop to enable them to translate the theory into practice and ensure that the new skills they have acquired are put into action back in the workplace.



Our consultancy services are very flexible allowing you to tailor the support to your team and business needs.

From a basic health check of all your systems and procedures, including PMS utilisation, to the implementation of Revenue Management best practice, our approach ensures consistent and accurate data capture.

Following this we can support you with complex data analysis and the creation of a clear and relevant Selling Strategy, Letting Policy and Rates Strategy.

Health Check

This service can be bought in as a one off comprehensive review to assess how your current systems and procedures (including PMS) are performing, together with an overview of your current business. It involves spending time with you and your team, understanding your overall strategy, completing a gap analysis and agreeing an action plan.

Support & Development

For a greater level of support and integration of best practice, we can arrange regular reviews to develop the following areas …

  • Managing your inventory – taking care of your distribution and providing strategic planning.
  • Management Information – ensuring it is consistent, accurate and relevant
  • Data Analysis – historical, current and forecast; from your own site, your competitors and the market place
  • Set Strategy – review and agree your Selling Strategy, Letting Policy and Rates Structure
  • Review and Update – introduce key management meetings focused on Reviewing Strategy and agreeing Sales Action Plans

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